/* Interaction layer: motion is optional and every control works without it. */
:root{--surface:#eeefe9;--surface-raised:#fff;--accent:#ba3b70;--shadow:0 16px 38px #172b5012}
[data-theme=dark]{--paper:#141b27;--navy:#e8edf6;--muted:#b1bbcd;--line:#3e495b;--surface:#202b3b;--surface-raised:#263246;--accent:#f5afcb;--shadow:0 16px 38px #0004}
[data-theme=dark] body{background:var(--paper);color:var(--navy)}
.theme-toggle{display:inline-flex;gap:8px;align-items:center;justify-content:center;border:1px solid var(--line);background:transparent;color:var(--navy);border-radius:30px;padding:9px 13px;font-size:12px;cursor:pointer;white-space:nowrap}.theme-toggle:hover{background:var(--surface)}.paper-theme{position:absolute;right:5%;top:20px}.paper-page{padding-top:24px}
[data-theme=dark] .button{background:#e8edf6;border-color:#e8edf6;color:#172b50}[data-theme=dark] .button.outline{background:transparent;color:#e8edf6}[data-theme=dark] .navy-block{background:#202b3b;color:#e8edf6}
[data-theme=dark] .end-cta,[data-theme=dark] .case-brief,[data-theme=dark] .central-idea,[data-theme=dark] .sales-support,[data-theme=dark] .sales-crm,[data-theme=dark] .email-approach,[data-theme=dark] .research-feature,[data-theme=dark] .artist-note,[data-theme=dark] .note,[data-theme=dark] .overview-strip{background:var(--surface);color:var(--navy)}
[data-theme=dark] .essay-mini,[data-theme=dark] .cover,[data-theme=dark] .research-art{color:#172b50}[data-theme=dark] .sales-clean-cover{color:#f7f3eb}[data-theme=dark] .quota-track{background:#3d4d63}[data-theme=dark] .sales-license,[data-theme=dark] .sales-tool-list span{background:var(--surface);color:var(--navy);border-color:var(--line)}
[data-theme=dark] .clean-email{background:#fff;color:#172b50}[data-theme=dark] .clean-email h1,[data-theme=dark] .clean-email h2,[data-theme=dark] .clean-email h3,[data-theme=dark] .clean-email p{color:inherit}
.project-card,.essay-card,.curated-card{transition:transform .26s ease,box-shadow .26s ease}.project-card .cover img,.newsletter-thumb img{transition:transform .55s cubic-bezier(.2,.7,.2,1)}.project-card .arrow,.curated-card h2 span{display:inline-block;transition:transform .25s ease}.project-card:hover .arrow,.project-card:focus-visible .arrow,.curated-card:hover h2 span{transform:translate(3px,-3px)}.project-card:hover .cover img{transform:scale(1.025)}.project-card .cover{transition:transform .3s ease,box-shadow .3s ease}.project-card:hover .cover{transform:translateY(-3px);box-shadow:var(--shadow)}.essay-card:hover{transform:translateY(-3px)}.filter{transition:background .2s,color .2s,border-color .2s,transform .2s}.filter:hover{transform:translateY(-2px)}.filter.active{background:var(--navy);color:var(--paper)}.collection-filters{display:flex;gap:9px;flex-wrap:wrap}.filter-status{font-size:12px;color:var(--muted);margin:12px 0 24px}[hidden]{display:none!important}.reading-time{display:block;font-size:12px;color:var(--muted);margin:16px 0;letter-spacing:.02em}.essay-card .reading-time{margin:12px 0 8px}
.hero-tagline{display:flex;flex-wrap:wrap;gap:0 .35em;align-items:center;font-family:Georgia,serif;font-size:clamp(18px,2vw,25px);margin-bottom:24px;line-height:1.4}.hero-tagline em{color:var(--accent);display:inline-block;transform:translateX(calc(var(--hero-progress,0)*9px));letter-spacing:calc(var(--hero-progress,0)*.5px)}.hero-tagline i{font-size:24px;font-style:normal;color:var(--accent);display:inline-block;margin-left:10px;transform:rotate(calc(var(--hero-progress,0)*70deg));opacity:calc(1 - var(--hero-progress,0)*.3)}
.live-prototype{margin:36px 0 48px;padding:36px;background:var(--surface);border:1px solid var(--line);border-radius:4px}.live-prototype>p{max-width:740px;font-size:15px;line-height:1.8}.live-prototype h2{font-size:clamp(32px,4vw,52px)}.capacity-controls{max-width:800px}.capacity-controls label{display:flex;align-items:center;justify-content:space-between;font-size:13px;margin:24px 0 8px}.capacity-controls output{font-size:24px;font-weight:600}.capacity-controls input{width:100%;accent-color:var(--accent);cursor:pointer;min-height:32px}.capacity-results{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin:24px 0}.capacity-results strong{display:block;font-size:36px;font-weight:500;letter-spacing:-1px}.capacity-results span{display:block;font-size:12px;color:var(--muted)}.prototype-note{font-size:12px;line-height:1.7;color:var(--muted)}.story-steps{display:flex;gap:12px;margin:26px 0;flex-wrap:wrap}.story-steps button{border:1px solid var(--line);background:transparent;border-radius:3px;padding:14px 18px;display:flex;gap:12px;font-size:13px}.story-steps button span{opacity:.6}.story-steps button.active{background:var(--navy);color:var(--paper);border-color:var(--navy)}.story-panel{background:var(--surface-raised);padding:30px;min-height:210px;border-radius:3px}.story-panel h3{font-family:Georgia,serif;font-size:30px;margin:14px 0}.story-panel p{max-width:650px;line-height:1.7}.case-top>.impact-strip{margin:26px 0 36px}
.zoom-host{position:relative}.image-zoom{position:absolute;right:12px;bottom:12px;z-index:2;border:1px solid #ffffff70;background:#172b50e8;color:#fff;border-radius:50%;width:38px;height:38px;font-size:23px;line-height:1;display:grid;place-items:center;box-shadow:0 2px 12px #0002;opacity:.85;cursor:zoom-in}.image-zoom:hover,.image-zoom:focus-visible{opacity:1;transform:scale(1.06)}figure.zoom-host>.image-zoom{top:12px;bottom:auto}#lightbox{width:100vw;height:100dvh;max-width:100vw;max-height:100dvh;margin:0;border:0;padding:60px 28px 52px;background:var(--paper);color:var(--navy);overflow:auto}#lightbox[open]{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px}#lightbox .close{position:fixed;top:15px;right:20px;z-index:6;background:var(--surface);color:var(--navy);border:1px solid var(--line);border-radius:50%;width:38px;height:38px;cursor:pointer;font-size:25px}#lightbox>img{max-width:94vw;max-height:calc(100dvh - 150px);width:auto;height:auto;object-fit:contain;margin:auto}#lightbox>p{flex-shrink:0;font-size:12px;text-align:center;max-width:850px;margin:0}#lightbox .art-surface{flex-shrink:0;max-width:94vw;height:min(75vh,850px)}#lightbox .lightbox-svg{display:block;width:min(90vw,850px);height:calc(100dvh - 150px);object-fit:contain}body:has(#lightbox[open]){overflow:hidden}
@view-transition{navigation:auto}::view-transition-old(root){animation:page-out .13s ease both}::view-transition-new(root){animation:page-in .22s ease both}@keyframes page-out{to{opacity:0;transform:translateY(-4px)}}@keyframes page-in{from{opacity:0;transform:translateY(7px)}to{opacity:1;transform:translateY(0)}}
@media(max-width:700px){header{gap:12px}.theme-toggle{padding:7px 10px}.live-prototype{padding:24px 20px}.capacity-results{gap:12px}.capacity-results strong{font-size:29px}.capacity-results span{font-size:11px}.story-panel{padding:22px}.story-steps{gap:7px}.story-steps button{padding:10px}.hero-tagline{font-size:19px}.image-zoom{width:34px;height:34px}.paper-theme{right:6%;top:10px}}
@media(prefers-reduced-motion:reduce){::view-transition-group(*),::view-transition-old(*),::view-transition-new(*){animation:none!important}.hero-tagline em,.hero-tagline i,.project-card:hover .cover,.project-card:hover .cover img,.project-card:hover .arrow,.essay-card:hover,.filter:hover{transform:none!important;letter-spacing:normal}.project-card,.essay-card,.cover,.cover img,.filter,.arrow{transition:none!important}html{scroll-behavior:auto!important}}
.project-card-link{display:block;height:100%}.project-card>.image-zoom,.art-card>.image-zoom,.email-gallery article>.image-zoom,.home-photo-play>.image-zoom{top:12px;bottom:auto}.project-card{position:relative}[data-theme=dark] .home-intro h1 em{background:linear-gradient(transparent 85%,#a74770 85%,#a74770 96%,transparent 96%)}

/* Quiet image controls, with a clear keyboard-focus state. */
.image-zoom{background:rgba(250,248,245,.7);color:#727d8e;border-color:rgba(255,255,255,.65);box-shadow:none;opacity:.45;backdrop-filter:blur(5px);transition:opacity .2s,background .2s,color .2s}
.zoom-host:hover>.image-zoom{opacity:.8}.image-zoom:hover,.image-zoom:focus-visible{background:rgba(255,255,255,.95);color:#46566b;opacity:1;transform:none}.image-zoom:focus-visible{outline:2px solid #cb477a;outline-offset:3px}
@media(hover:none){.image-zoom{opacity:.65}}
.campaign-evidence,.public-launch-source{padding:40px 0;margin:28px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.campaign-evidence>p,.public-launch-source>p{max-width:800px;line-height:1.8}.evidence-data{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin:30px 0}.evidence-data>div{padding:24px;background:var(--surface);border-radius:4px}.evidence-data strong{display:block;font-size:clamp(28px,3vw,43px);font-weight:500;letter-spacing:-1px;margin:10px 0}.evidence-data>div>span:last-child{font-size:12px;color:var(--muted)}.evidence-note{font-size:12px;line-height:1.7;color:var(--muted);margin-top:20px}.evidence-disclosure{margin:28px 0 0}.evidence-disclosure summary{display:flex;justify-content:space-between;gap:20px;cursor:pointer;font-size:14px;padding:16px 0;border-top:1px solid var(--line);list-style:none}.evidence-disclosure summary::-webkit-details-marker{display:none}.evidence-disclosure[open] summary span{transform:rotate(45deg)}.evidence-gallery{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:20px}.evidence-gallery figure{margin:0;min-width:0}.evidence-gallery img{width:100%;height:360px;object-fit:contain;background:#fff;border:1px solid var(--line)}.evidence-gallery figcaption{font-size:12px;color:var(--muted);padding-top:10px}@media(max-width:700px){.evidence-data,.evidence-gallery{grid-template-columns:1fr}.evidence-gallery img{height:420px}.evidence-data{gap:12px}}
/* Responsive and keyboard refinements. */
main:focus{outline:none}.skip{color:#172b50}nav a,.theme-toggle,.filter,.contact-link{min-height:44px;display:inline-flex;align-items:center;justify-content:center}.text-link{min-height:36px;display:inline-flex;align-items:center}.actions,.resume-actions{flex-wrap:wrap}summary:focus-visible,input:focus-visible{outline:3px solid #cb477a;outline-offset:4px}.sales-case>.sales-clean-cover{width:100%;min-width:0;aspect-ratio:auto}.sales-kpi-main>div{min-width:0}.sales-kpi-bottom>div{min-width:0}.sales-clean-label{overflow-wrap:anywhere}.image-zoom:before{content:'';position:absolute;inset:-5px}
@media(max-width:850px){.sales-kpi-main{gap:14px}.sales-kpi-main>strong{font-size:54px}.sales-kpi-main>div{font-size:15px}.sales-kpi-bottom b{font-size:22px}.sales-kpi-bottom>div{display:block}.sales-kpi-bottom span{display:block;margin-top:4px}}
@media(max-width:600px){.sales-clean-cover{aspect-ratio:auto;min-height:300px;padding:22px!important}.sales-case>.sales-clean-cover{height:auto;min-height:310px}.sales-kpi-main{flex-wrap:wrap;row-gap:9px}.sales-kpi-main>strong{font-size:58px}.sales-kpi-bottom{gap:12px}.sales-kpi-bottom span{font-size:11px}.impact-item small{font-size:10px!important;line-height:1.5}.impact-item span{font-size:12px!important}.image-zoom{width:40px;height:40px}nav{gap:22px}header nav{order:4;flex-basis:100%;justify-content:space-between}header>.logo{margin-right:auto}header>.contact-link{font-size:12px;padding:8px 12px}.theme-toggle{padding:8px 10px}.actions{align-items:flex-start;gap:18px}.case-facts strong{overflow-wrap:anywhere}}
@media(max-width:600px){header{display:grid;grid-template-columns:minmax(0,1fr) auto auto;gap:8px 10px;padding:16px 5%}header>.logo{font-size:24px;margin:0}header>.logo span{font-size:27px;padding-left:4px}header>nav{grid-column:1/-1;order:initial;gap:12px;justify-content:space-between}header>.contact-link{font-size:11px;padding:8px 10px}header>.theme-toggle{font-size:11px;padding:8px}.theme-toggle{gap:5px}}
.social-growth>b span{color:#98486b}[data-theme=dark] .social-growth,[data-theme=dark] .case-metrics,[data-theme=dark] .kino-intro-grid,[data-theme=dark] .smiley-invite,[data-theme=dark] .chance-curator{background:var(--surface);color:var(--navy)}[data-theme=dark] .social-growth>b span{color:#f5afcb}[data-theme=dark] .mood-buttons button{border-color:var(--line)}[data-theme=dark] .mood-buttons button:hover,[data-theme=dark] .mood-buttons button.picked{background:var(--navy);color:var(--paper)}[data-theme=dark] .about-wink{color:#172b50}[data-theme=dark] .wink-face i{background:#172b50}[data-theme=dark] .wink-face b{border-color:#172b50}.chance-art-caption{background:var(--paper);color:var(--navy);padding:8px 10px;border-radius:3px}
[data-theme=dark] .curated-creative h1 em{color:var(--pink)}.newsletter-thumb>span{color:#172b50}
#contact:focus{outline:none}

/* Short, attributed professional feedback. */
.about-feedback{margin:64px 0 56px;padding:32px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.about-feedback h2{margin:12px 0 24px}.feedback-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:40px}.feedback-grid figure{margin:0;min-width:0}.feedback-grid blockquote{margin:0;font-size:clamp(20px,2.2vw,28px);line-height:1.45;letter-spacing:-.02em}.feedback-grid figcaption{margin-top:20px;display:grid;gap:6px;font-size:13px;line-height:1.6}.feedback-grid figcaption span,.feedback-translation{color:var(--muted)}.feedback-translation{margin:10px 0;font-size:16px}
@media(max-width:640px){.feedback-grid{grid-template-columns:1fr;gap:32px}.about-feedback{margin:40px 0;padding:28px 0}}

/* Work selection and concise decision-led case studies. */
.work-focus{margin:36px 0}.work-focus .filters{margin:16px 0}.focus-description{max-width:760px;color:var(--muted);line-height:1.7}.project-card[hidden]{display:none!important}.featured-next{display:grid;grid-template-columns:1fr auto;gap:10px 24px;margin-top:28px;padding:24px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);text-decoration:none;color:var(--navy)}.featured-next .label{grid-column:1}.featured-next strong{font-size:clamp(19px,2vw,25px);font-weight:500}.featured-next>span:last-child{grid-column:2;grid-row:1/3;align-self:center;font-size:26px;transition:transform .2s}.featured-next:hover>span:last-child{transform:translate(3px,-3px)}.delivery-map,.next-experiment{padding:36px 0;margin:40px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.delivery-map>p,.next-experiment>p{max-width:750px;color:var(--muted)}.delivery-rows{margin-top:24px}.delivery-rows>div{display:grid;grid-template-columns:150px 1fr 1fr;gap:24px;padding:20px 0;border-top:1px solid var(--line);font-size:15px;line-height:1.7}.delivery-rows span{color:var(--muted)}.customer-decisions{margin:24px 0}.customer-decisions>div{padding:16px 0;border-top:1px solid var(--line)}.customer-decisions dt{font-size:12px;text-transform:uppercase;letter-spacing:.08em;margin-bottom:7px;font-weight:600}.customer-decisions dd{margin:0;color:var(--muted);line-height:1.7}.experiment-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;margin:28px 0}.experiment-grid p{font-size:15px;line-height:1.7;color:var(--muted)}
@media(max-width:640px){.delivery-rows>div,.experiment-grid{grid-template-columns:1fr;gap:12px}.experiment-grid{gap:20px}.work-focus .filters{gap:8px}.work-focus button{font-size:12px;white-space:normal;min-height:44px;text-align:left}.delivery-map,.next-experiment{margin:28px 0;padding:28px 0}}
@media(prefers-reduced-motion:reduce){.featured-next>span:last-child{transition:none}}

/* Clear case-study hierarchy and concrete proposed copy. */
.case-title+.impact-strip{margin-top:28px}.case-brief{margin:24px 0 32px}.kino-context h2{font-size:clamp(28px,3vw,40px);line-height:1.15;margin:20px 0}.kino-context p{font-size:15px;line-height:1.75}.kino-context .case-anchor{background:none;border:0;padding:8px 0;font:inherit;cursor:pointer;color:inherit;text-align:left;min-height:44px}.campaign-evidence{scroll-margin-top:30px}.campaign-evidence:focus{outline:none}.copy-comparison{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:30px 0 12px}.copy-comparison>div{padding:28px;background:var(--surface);border:1px solid var(--line)}.copy-comparison h3{font:clamp(23px,2.7vw,32px)/1.25 Georgia,serif;margin:18px 0}.copy-comparison p{font-size:15px;line-height:1.7;color:var(--muted)}.related-research{display:grid;gap:12px;padding:28px 0;margin:32px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);text-decoration:none;color:var(--navy)}.related-research strong{font-size:clamp(20px,2vw,26px);font-weight:500}.related-research>span:last-child{color:var(--muted);font-size:14px;line-height:1.7}.related-research:hover strong{text-decoration:underline;text-underline-offset:5px}@media(max-width:640px){.copy-comparison{grid-template-columns:1fr;gap:14px}.copy-comparison>div{padding:22px}.case-title+.impact-strip{margin-top:20px}}

.optional-prototype{border-bottom:1px solid var(--line);margin:24px 0}.optional-prototype>summary{display:flex;justify-content:space-between;gap:20px;padding:20px 0;cursor:pointer;list-style:none;min-height:44px}.optional-prototype>summary::-webkit-details-marker{display:none}.optional-prototype .live-prototype{margin-top:0}.optional-prototype[open]>summary span{transform:rotate(45deg)}

#lightbox .close, .viewer-controls button { min-width: 44px; min-height: 44px; }
#lightbox > img { max-height: calc(100dvh - 200px); }
.viewer-controls { display: flex; align-items: center; gap: 12px; flex-shrink: 0; }
.viewer-controls button {
  border: 1px solid var(--line);
  background: var(--surface);
  color: var(--navy);
  border-radius: 50%;
}
.viewer-controls button:hover { border-color: var(--navy); }
.viewer-count { min-width: 54px; text-align: center; color: var(--muted); font-size: 12px; }
#lightbox > img, #lightbox .lightbox-svg { touch-action: pan-y pinch-zoom; }
#lightbox .art-surface { max-height: calc(100dvh - 200px); touch-action: pan-y pinch-zoom; }
#lightbox > img, #lightbox .lightbox-svg { max-width: 100%; }
#lightbox .crop-jelly {
  width: min(100%, calc((100dvh - 200px) * .624), 530px);
  height: auto;
}
#lightbox .crop-obsession {
  width: min(100%, calc((100dvh - 200px) * .596), 390px);
  height: auto;
}