At CMYK & More, I help turn familiar characters into products people can discover, give and collect. I support promotional design and buyer conversations. The Moomin profiles and Just Dutch × Parragon giveaway show two ways our team made the products easier to explore.
The character gets a second look. The product needs a reason to come home. I work on that connection, whether it is a crochet doll, a light, a mug or a bag.
I support promotional design and product storytelling, helping present collections in ways that are recognizable, approachable and easy to explore. I also contribute to upcoming doll design concepts; unreleased designs are not shown here.
One approach I supported was organizing the collection around Moomin personalities. The Snorkmaiden profile groups bags and a mug together, giving shoppers a way to start with a favorite character and discover products across categories. The three profiles below show how that approach works on the page.
The Parragon giveaway paired its Miffy coloring book with Just Dutch’s crochet artist doll. The coloring activity gave the two products a reason to appear together. I supported promotional design and product storytelling across this work, which also includes the an.mé giveaway below.
Our team works with retailers, bookstores and museums, including Urban Outfitters, Barnes & Noble, The Met and MoMA. Within that broader network, I support product promotion and relationship building, connecting marketing work with commercial conversations.
At Shoppe Object, I helped introduce the collections to buyers and industry contacts. In person, I could explain what connects the products and hear what different stores were looking for. The booth photo shows the collections together in that wholesale setting.
I move between the design file and the buyer conversation. In both, the task is to keep the character recognizable and make the product’s appeal easy to understand.
The materials show what the team produced and presented. My role covered marketing, promotional design support and relationship building. Retail relationships belong to the wider team, and character illustrations, licensed artwork and product designs belong to their respective rights holders.
Explore another project ↗Looking for someone who can bring an idea, ask the right questions and keep things moving? I’m looking for my next marketing, partnerships or account-facing role.