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01 / Marketing & Sales

Work that moves people.

From the first idea to the person who shows up, clicks through or signs on.

500K+Instagram viewsKinokuniya NYC · combined post views
1,200Event RSVPsKinokuniya NYC · Partiful
400%+Of monthly sales targetUhomes · 20+ deals/month across 3 months
Explore by focus

Six projects, with the thinking and legwork included. Here’s what I contributed, what changed along the way and how the work performed.

6 projects

Miffy pop-up at Kinokuniya NYC, September 1–30
Brand experiencesSeptember 2026

Kinokuniya NYC Pop-up

A miniature gallery. A month-long pop-up. More RSVPs than the store could hold.

My contribution
I developed the gallery concept and coordinated products, retailer communication and promotion within a two-person internal team.
Outcome & scope
535,111 views across two Instagram posts; 1,200 RSVPs; 500+ meetup attendees.
Campaign ownershipRetail partnershipsEvent operations
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UHOMES × SPECTRUM BUSINESS / SALES
400%+
of monthly sales targetUHOMES · 20+ DEALS/MONTH · THREE MONTHS
300%Spectrum internet KPI
3 sales / 1 goal · one month
Nearly 4×Spectrum mobile KPI
Nearly 20 / 5 goal · one month
Sales & CRMSelected experience

Uhomes & Spectrum Business

A new home or a different phone plan. Either way, the details decide the deal.

My contribution
Neighborhood walks, timed commutes, plan comparisons and negotiated offers made the options practical and personal.
Outcome & scope
Uhomes: 20+ deals per month across three months. Spectrum: 3 internet and nearly 20 mobile sales in one month.
Consultative sellingNegotiationCRM & follow-through
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Digital marketingSelected campaigns

Newsletters & email campaigns

Three emails. Three reasons to look closer. A clear place to click.

My contribution
I used art references to organize the Just Dutch lookbook and gave readers separate ways to browse or shop an individual outfit.
Outcome & scope
Three email samples, reported campaign averages and a proposed test of the opening copy.
Product storytellingEmail creativeMeasurement thinking
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CMYK & MORE
Miffy
& MoominPRODUCTS · PEOPLE · PARTNERSHIPS
EDITORIAL PROJECT COVER · 2026
Digital marketing2026

Miffy & Moomin · Brand marketing

Familiar characters, introduced to new shelves and new audiences.

My contribution
I support promotional design and buyer conversations, from grouping Moomin products by character to introducing collections at Shoppe Object.
Outcome & scope
See the character profiles, the coloring book and crochet doll giveaway, and the wholesale display.
Brand partnershipsProduct promotionDesign support
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BBDO · OMNICOM
AGENCY WORK / PRODUCT LAUNCHKYMCOTV COMMERCIAL · BANNERS · EVENT
EDITORIAL PROJECT COVER · 2024
Advertising2024

KYMCO integrated product launch

The prince offers a ride. The princess has other plans.

My contribution
With the BBDO team, I contributed to the fairy-tale plot and 優格 slogan for an integrated scooter launch.
Outcome & scope
A shared creative idea across a campaign spanning TV, banners and a launch event.
Campaign conceptCopy & sloganAgency collaboration
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Yellow Smiley Citylights graphic
Brand experiencesOctober 22–28, 2026

Smiley Citylights Launch

Four bright lights. One neighborhood café. A reason to drop in.

My contribution
I helped coordinate a Smiley Citylights launch at Smiley Coffee and invited New York creators.
Outcome & scope
A café activation connecting product discovery, local outreach and an in-person display.
Launch coordinationCreator outreachPartner communication
Read the case study
Get in touch

Let’s talk about
what’s next.

Looking for someone who can bring an idea, ask the right questions and keep things moving? I’m looking for my next marketing, partnerships or account-facing role.

Email Grace ↗Get to know me ↗