Four colorways met a very New York café. I helped coordinate the Smiley Citylights launch at Smiley Coffee on the Lower East Side, supporting partner communication and invitations to local creators.
At a glance
The launch
Introduce Smiley Citylights at Smiley Coffee on New York’s Lower East Side.
My contribution
Event coordination, partner communication and creator invitations.
What I learned
Plan clear event handoffs and consistent invitation follow-up alongside the visual presentation.
OrganizationCMYK & More
My contributionEvent coordination & creator outreach
A product people could encounter in everyday life.
The collection moved off the product page and into Smiley Coffee. Visitors could see the colors, experience the lights in the room and buy in person.
My part in bringing it together
I helped coordinate the event, partner communication, product allocation and invitation details. My outreach included invitations to NYC-focused creators such as Bing Buzz and NYC for Free, alongside friends of Cabellhouse.
The invitation connected the physical launch with social sharing: invited guests could present their card to receive a light and a poster, then share their Citylights encounter.
The product display at Smiley Coffee.
The visual experience
Color carried the invitation.
Pink, purple, lime and red gave the launch a distinctive visual identity. The stacked packaging repeated the campaign’s graphics throughout the installation, while the illuminated products stood out against the café’s warm wood interior.
That contrast is why I like the aesthetic: warm wood, a neighborhood café and a very bright interruption.
Campaign artwork and product branding are shown as launch context. My role focused on coordination and outreach.
An invitation to stop by
From a local feed to a local café.
Outreach focused on creators whose content introduces people to places and experiences around New York. The invitation gave guests a specific destination, a clear event window and a simple way to take part.
The visual story is one part of the launch.
The launch generated product sales, but it also exposed gaps in the plan. Roles, coverage and follow-up needed the same attention as the display.
Next time, I would assign handoffs and invitation follow-up at the start. A good-looking launch still needs a clear plan for who is doing what.
Looking for someone who can bring an idea, ask the right questions and keep things moving? I’m looking for my next marketing, partnerships or account-facing role.
