Adaptability. Plot twists included.
I can move from a creative brief to a customer conversation without using the same script for both. Research, agency work and sales have taught me to read the room and adjust the approach.
About Grace
A creative eye.
A practical approach.
I’m Grace. I like a good idea and a plan to make it happen.
I work in marketing and sales in New York. I’ve worked on agency concepts, coordinated brand launches and helped customers make decisions about where to live and which phone plan to choose. Different briefs, same habit: understand the person before making the pitch.
UAL and NYU gave me the research habits; work gave me the follow-up emails. I’m interested in why people notice, believe or buy something, and what to do with that understanding once the research is finished.
Outside work, I draw, paint and photograph things I would otherwise walk past. I speak English and Mandarin, plus basic basic Spanish. The second “basic” is doing some work.
Made it here. Despite the subway.
Work experience
CMYK & MoreNew York
Marketing & Sales Specialist
Brand activations, partner outreach, social and email campaigns, e-commerce and sales reporting.
Spectrum BusinessNew York
Account Executive
Consultative B2B sales: 3 internet and nearly 20 mobile sales in one month, against goals of 1 and 5.
UhomesNew York
Property Consultant
Closed 20+ deals per month across three months against a goal of 5; grew Instagram post views from 40 to 1,900.
BBDO · OmnicomTaipei · Jun–Aug 2024
Marketing Intern
KYMCO campaign concepts and strategy support; Mercedes-Benz digital performance, UX and SEO.
Havas MediaTaipei · Sep–Oct 2022
Administrative Intern
Market research, go-to-market feasibility and campaign support.
McCANN WorldgroupTaipei · Jun–Aug 2022
Creative Intern
Audience and competitor research, campaign ideas and visual concepts for Abbott and FamilyMart.
Creative experience
Freelance Supporting Artist2022–Present
Talent Talks / Backstage
Worked with directors and production crews on projects for Samsung, British Airways and Netflix, including 3 Body Problem.
Freelance Artist
Independent
Created original artwork as an independent artist.
What I bring to the table.
Composure when the queue gets long.
When 1,200 people RSVP’d to Kinokuniya’s meetup, enthusiasm wasn’t the problem. Floor space was. My manager and I introduced first-come, timed tickets so the response had somewhere to go.
See how we handled demand ↗Commercial sense. Comfortable shoes.
I want to know what makes an offer worth saying yes to. That can mean negotiating with a building, comparing phone bills or timing a walk from the subway. Sometimes the best sales tool is a pair of comfortable shoes.
See my sales approach ↗Flexibility, with follow-through.
I’m happy to change the plan when the work calls for it. On a two-person pop-up team, that meant switching between window design, product orders, partner emails and invitations. A good idea still needs someone to check the delivery.
See the pop-up ↗What’s next
The work I want
to do next.
- Current interests
- Entertainment, media and creator partnerships. I’m interested in how a story finds its audience, especially when it crosses a language or a market.
- Problems that excite me
- An idea worth making real, with a few moving parts to figure out: the audience, the partners, the launch plan or the question keeping a customer from saying yes.
- Opportunities I’m looking for
- Marketing, partnerships and account executive roles where I can contribute ideas, build relationships and see the work through.
Education
New York University
M.A. Media, Culture, and Communication
Graduated December 2024 · STEM-designated program
Global Citizen Merit Award
University of the Arts London
B.A. Media Communications · First-Class Honours
July 2023
Tools & methods
Marketing & sales
Klaviyo · Mailchimp · Salesforce · Buyflow · Shopify · Google Analytics
Creative & research
Adobe Photoshop · Adobe Premiere · Figma · SurveyMonkey
New York Real Estate Salesperson License
Licensed in 2025
Leadership & community
Sometimes, I start the club.
I like bringing people together around something they actually want to do. Sometimes that meant organizing an event. At UAL, it meant co-founding a ceramics society and finding a way to get everyone’s work fired.
Ceramics Society · UAL
Co-founder & Vice President
Co-founded the society, organized sessions and coordinated professional kiln partnerships.
Artists Anonymous · NYU
Social Media Marketer
Ran social initiatives to help the student arts community reach more people.
Taiwanese Student Association · PSU / C.U.L.T. · UAL
Event Coordinator
Planned event layouts and coordinated cultural and social activities.
UKFCP / iSEA
Social Media Campaigner & Digital Marketer
Supported nonprofit campaigns and Asian student communities in London.
Contact & résumé
A role, a brief,
or a good question.
Have a role, a project or a brief that could use a fresh pair of eyes? I’d love to hear about it. I’m exploring marketing, partnerships and account-facing opportunities.